Focused primarily on YouTube and Instagram, this book analyzes users and influencers on social media platforms, asking questions like who has influence, how did they get it, and what are its effects?
Focused on the core concepts and issues of strategic management, this textbook includes new research, trends, and important topics in the field, such as corporate performance and governance. Cases cover small, medium, and large corporations, including companies like Alibaba, Boeing, Zeta Energy, and others.
Features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development.
This book approaches marketing with the aim of simplifying it, breaking it down to the most basic elements and then adding complexity back in, with the goal of helping readers understand how to move from "Mad Men" to "Math-Men".
Includes an exploration of current best practices, this book offers a clear, practical introduction to the complex world of project management, with an entertaining approach based on real-world application.
