Why Should I Do This?
The CMC surveys company representatives after each Career Fair and companies have reported that they would like students to have more knowledge about the industry they are involved in, and particularly about the firm that the representatives are hiring for.
Below are some easy ways to use to get that information.
Find a Company Profile
Have an interview with a larger company? The Business Source Premier database has thousands of company profiles available. These reports include detailed company information, including:
- Company history
- Key employees
- Top competitors
- SWOT analyses (strengths, weaknesses, opportunities and threats)
Browse or search Company Profiles
Find Company and Industry News
There are two different databases you can use to search for news about a specific company or a general industry.
The Business Source Premier database is our largest business database and has articles from thousands of academic journals, newspapers and trade magazines around the world.
Search Business Source Premier
The Regional Business News database is smaller, but will have more localized news and may be a better resource for smaller companies.
Search Regional Business News
Search Tip: Truncation
A truncation search allows you to search for several similar terms using one word. For example if you wanted to search for information on industry in China, using the search term
will return any results that include the words "industry", "industries", or "industrial".
Many databases use the asterisk * symbol for a truncation search; some may use a question mark ?. Check the help section of the database you're using to be sure, or ask a librarian.
Search Tip: Phrases
You may already be using this method when you're searching in Google, but by placing quotation marks around a specific phrase, you can limit your results to items that use that exact phrase.
If you search for the exact phrase "pulse generator", the following title will be included in your results,
"Design of a Tunable All-Digital UWB Pulse Generator CMOS Chip for Wireless Endoscope,"
but not the title
"Helix antennas for generators of short high-voltage pulses".