Secondary research can be a powerful and efficient approach, but its success depends on knowing when it is appropriate, how to plan effectively, and how to navigate its unique advantages and limitations. This section outlines critical factors to consider when deciding to use secondary research in your project.
Secondary research is particularly useful in the following scenarios:
Effective secondary research is not passive—it requires thoughtful, systematic planning to ensure that sources are credible and findings are relevant. Key planning considerations include:
Secondary research offers a number of compelling benefits:
While secondary research is powerful, it comes with inherent constraints:
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