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A selection of case studies discussing marketing ethics. The majority of these cases were developed for the APPE Ethics Bowl.
A case study discussing an instance of guerrilla marketing tactics. Case study developed for the 2010 APPE Intercollegiate Ethics Bowl.
An instance of shock marketing used by a clothing company raises some controversy. Case study developed for the 2009 Regional APPE Intercollegiate Ethics Bowls.
Prescription Drug Advertising
Case looks at the ethics of direct-to-consumer advertising. Case from the 2008 Regional APPE Ethics Bowls.
Case of a beverage company naming an energy drink "Cocaine" to help boost sales. Case study developed for the 2008 Regional APPE Intercollegiate Ethics Bowls.
Marketing Codes of Ethics
Professional Codes of Ethics dealing with marketing practices.
Rights of and Services for Consumers
National Do Not Call Registry
The National Do Not Call Registry allows consumers to register phone numbers in a national registry that puts them on a list of numbers that telemarketers are not allowed to contact.
The CAN-SPAM Act
A description written by the U.S. Federal Trade Commission that describes how businesses can comply with the CAN-SPAM Act that governs how businesses can use email for advertising purposes.
Better Business Bureau
Resources for Consumers compiled by the Better Business Bureau, including the ability to file a complaint against a business.