Business Ethics: Marketing Ethics

A case study discussing an instance of guerrilla marketing tactics. Case study developed for the 2010 APPE Intercollegiate Ethics Bowl.

An instance of shock marketing used by a clothing company raises some controversy. Case study developed for the 2009 Regional APPE Intercollegiate Ethics Bowls.

Case looks at the ethics of direct-to-consumer advertising. Case from the 2008 Regional APPE Ethics Bowls.

Case of a beverage company naming an energy drink "Cocaine" to help boost sales. Case study developed for the 2008 Regional APPE Intercollegiate Ethics Bowls.

Ethical Norms and Values for Marketers

Code of ethics developed by the Better Business Bureau, focusing on best practices for advertising for member businesses.

Guidelines for Ethical Business Practice.

Code of Ethics

Code of Ethics and Standards of Conduct of WOMMA

A collection of online resources on legal and ethical issues in marketing compiled by the American Marketing Association for students and instructors.

A collection of resources on corporate responsibility maintained by the Direct Marketing Association.

The National Do Not Call Registry allows consumers to register phone numbers in a national registry that puts them on a list of numbers that telemarketers are not allowed to contact.

A description written by the U.S. Federal Trade Commission that describes how businesses can comply with the CAN-SPAM Act that governs how businesses can use email for advertising purposes.

Resources for Consumers compiled by the Better Business Bureau, including the ability to file a complaint against a business.