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Marketing Electronic Resources
Provides market intelligence on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.
Business Source Complete This is IIT's largest business-subject database. It provides full-text coverage of more than 2,200 scholarly business, management and economics journals. More than 10,150 substantial company profiles from MarketLine are also included, as well as case studies, SWOT analyses, Market research reports.
APA PsycINFO This database is an authoritative source for scholarly literature in the behavioral sciences and mental health . Produced by the American Psychological Association, PsycINFO covers all aspects of psychology and includes material of relevance to psychologists and professionals in related fields such as psychiatry, management, business, education, social science, neuroscience, law, medicine, and social work.
Wall Street Journal: Latest U.S. Business News
NOTE: you need to have a New York Times user account to access this resource.
Our catalog isn't just for books in print; it also has electronic books you can read through a web browser (available to IIT students, faculty and staff).
Huge searchable archive of ads, including many classics.
Contact Professor Mueller for sign-in information.
E-mail: firstname.lastname@example.org, or phone (312) 567-5007.
Go to the "Best Spots" tab to see highly rated current ads.
Advertising Education Foundation
Click the Awards link (in the Exhibits section) to find award-winning, viewable ads from U.S. and around the world.
EDGAR is the government repository public companies use to file forms with the Securities and Exchange Commission. The 10-K forms in this database will contain a section for sales and marketing data and plans. Searchable by company name or ticker nu
Statistical Abstract of the United States
Summary of statistics on the social, political, and economic organization of the United States.
Current and classic SuperBowl ads.